Is Urban Decay Cruelty Free?

Yes, Urban Decay is cruelty-free. They don’t test their ingredients or completed products on animals. And they don’t let their suppliers or other companies do it either. Urban Decay’s beauty product and nail polish lines aren’t sold anywhere that requires animal testing by law (think mainland China). They are, however, owned by a company that is not cruelty-free.

So, what does this mean? This situation can get a bit confusing. We know that L’Oréal owns Urban Decay. And that L’Oréal is not cruelty-free, but Urban Decay is… It may sound strange, but it’s not all that uncommon. This particular company just doesn’t force all of its brands to follow the same policies. Sometimes, across the board, the brands are allowed to make their own decisions regarding their animal testing policies.

Here’s why: bigger brands buy smaller ones (or even similarly sized or larger ones) every day. A cruelty-free company might agree to being acquired by a larger company if they’re allowed to maintain their cruelty-free status. There are other reasons a cruelty-free brand might be owned by a company that allows animal testing, too. This is just one of the more common ones. Either way, there’s really nothing to worry about with the non-cruelty-free parent. Urban Decay was simply acquired by a larger company that could help them grow.

For us, this just means that Urban Decay can keep doing what they do, get their products out there, and remain an easily accessible cruelty-free option. Urban Decay is PETA certified, so we know that they’ve provided the proof and documentation they needed to confirm that their testing policies are truly cruelty-free. As such, this is a brand you can feel good about.

Even better: supporting Urban Decay instead of brands like L’Oréal shows non-cruelty-free companies where the consumers’ priorities are. Soon, they’ll be forced to choose between updating their hurtful policies or becoming obsolete. Luckily, Urban Decay’s mid-range makeup and nail polish lines are easy to find. They’re available in the U.S., Canada, Australia, and Europe.  

Among the most popular Urban Decay products are:

As if that’s not enough, they’ve got a long list of other fantastic products, too. Urban Decay has all of your cruelty-free makeup, brush, and beauty product needs covered. You should expect to pay a bit more than you would for a traditional beauty product or a budget cruelty-free beauty product. If you’re not sure if the higher quality is worth the extra price, order some samples or a product or two to try out before you replace everything in your makeup bag. But if you already know that you’re looking for something more affordable or you just want to have some alternatives to choose from, here are some other great cruelty-free companies to try out:

These fantastic companies are normalizing cruelty-free policies. They’re offering high-quality products with cute Leaping Bunny and strong PETA certifications on their bottles. You can find all of the skincare, beauty products, nail polish, and hair care that you need in the links above. Many of them offer vegan options, too. Not only are these products cruelty-free, but they’re also free of animal byproducts like beeswax and lanolin.

The best part: this list keeps never stops growing. These companies and conscious consumers are encouraging other companies to join the cruelty-free movement and it’s easy to see that it’s working. But it’s not just a win for animals and the cruelty-free shoppers, it’s a win for your skin, too. These cruelty-free options are often made with healthier ingredients than regular beauty and cosmetic products.

You’ll have to check the labels or online product information to see which ones are the best for what you’re looking for (dry skin or oily skin, straight hair or wavy hair, etc.). And while you’re there, you’ll notice that these products contain fewer chemicals and impossible to pronounce synthetics and additives. Instead, you’ll see much more natural ingredients like shea butter and coconut milk.

No wonder so many people are making the switch! Healthier skin is happier skin. Your happy, healthy, cruelty-free new purchases will be less likely to cause you to break out with acne or a rash, have an allergic reaction, or experience inflammation. And last but not least, most cruelty-free beauty products are just as affordable as their traditional alternatives. Urban Decay happens to be a bit pricier, but some people are happy to pay the extra for the quality they’re getting. And others find that they can get everything they’re looking for from more budget-friendly cruelty-free lineups like the ones they offer at ELF and Physician’s Formula. So, they’re better for the animals, better for your skin, better for the planet, and you can still buy them on a budget.

It’s time to get started!

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