Smashbox is cruelty-free. This mid-range makeup brand doesn’t test ingredients or products on animals. Neither do their suppliers or other third parties. Smashbox isn’t sold in countries where animal testing is legally required. They are currently PETA certified and sold in the U.S., Canada, and Europe. Smashbox is a cruelty-free company you can feel proud supporting!
Some people are concerned when they see that a cruelty-free company is owned by a company that isn’t cruelty-free. This is actually more common than it sounds. Urban Decay is a great example. They’re cruelty-free, but they’re owned by L’Oréal, who is not cruelty-free. Smashbox is cruelty-free, but they’re owned by Estee Lauder and Estee Lauder is not cruelty-free.
So, what does this mean for you? Well, nothing really. Like L’Oréal, Estee Lauder just doesn’t force the other companies they own to follow their same policies. This may mean that keeping their cruelty-free status was a condition in the buyout agreement. It may mean that they’re working toward all of their companies being cruelty-free and they just haven’t made it yet. There are a few reasons a cruelty-free company may be owned by one with less ethical policies. But in any case, a truly cruelty-free company shouldn’t be punished for the choices that were made by a parent company.
As for us cruelty-free shoppers, it just means that Smashbox has the funding and notoriety to continue selling quality cruelty-free makeup products. And in order to be certified by PETA, a company needs to provide extensive documentation and proof of their cruelty-free policies. PETA, Leaping Bunny, and other certifications aren’t entirely necessary, but they do make us feel better. It’s nice to have reliable evidence that the products we’re purchasing are really cruelty-free instead of having to guess or go off of their word. That’s not to say that we don’t believe companies that say they’re cruelty-free but haven’t gone through the certification process. Just that sometimes we like to have a little more information.
Now, let’s take a look at some of the most popular Smashbox products:
- Photo Finish foundation primer
- Halo Hydrating perfecting primer
- Step-by-step contour kit
- Superfan mascara
- Always On matte liquid lipstick
- Photo Finish primer water
- Full Exposure palette
- Studio Skin 15-hour Wear hydrating foundation
Smashbox was rated #1 in the U.S. for cruelty-free face primers. So, if you’re looking for a good cruelty-free face primer to add to your beauty routine, your search is over! They’ve got a handy primer finder on the website to help you pick out your perfect shades. And there’s a foundation finder, too. Plus, you can earn points with every order (they call it Smash Cash) to earn perks.
As if that’s not enough, when you join, you’ll get 15% off your first purchase, a $5 credit after you earn 50 points, free shipping, and two free samples. These are some great incentives to test them out! They have a wide range of makeup, primer, BB cream, face, lip products, and more. Their highlighter duos and perfecting powders are popular cruelty-free options, too.
But if you’re looking for alternatives or other beauty products, there’s a growing list of amazing cruelty-free companies to try out. They range from super affordable (like ELF) to mid-range (like The Body Shop) to more high-end (like Urban Decay). There’s something for every budget and beauty lineup. Here are some of the most popular ones:
- The Body Shop
- Cover FX
- Bare Minerals
- Urban Decay
- Everyday Minerals
- Becca Cosmetics
- Jeffree Star
- Kat Von D
- Tarte Cosmetics
- It Cosmetics
- Lit Cosmetics
- Physician’s Formula
- Essence Makeup
- Too Faced
- ELF Cosmetics
- Nude by Nature
Best of all, this list is growing every day. These companies are part of the movement to normalize cruelty-free policies and others are joining them every day. When you see the PETA certification or the adorable Leaping Bunny stamp on a beauty product bottle in your home, you know that you’re contributing to something important. The companies listed above easily have all of your makeup, skin, beauty, and hair care needs covered. Many of them sell nail polish and gift sets, too. And some even offer vegan options if you’re ready to take it a step further.
If we continue to choose cruelty-free products over traditional alternatives, this list will never stop growing. Big and small companies with outdated animal testing policies will see that we don’t need them anymore. They’ll see that it’s time to change or become obsolete. This is a major win for the animals that don’t have the voice to defend themselves. It’s a win for the shoppers that enjoy making a difference and having a clear conscience. But what most people don’t realize is that it’s a win for your skin, too.
You may be surprised to find that cruelty-free products are almost always made with better ingredients than traditional ones. They tend to have fewer chemical, synthetic, or additive products mixed in. Instead, cruelty-free companies go for things like coconut milk that are healthier and more effective. And healthier ingredients mean happier skin. This might be what you need to put an end to those pesky breakouts, rashes, and allergic reactions, too.
As you start shopping for your cruelty-free products, take some time to read the labels or the online product descriptions. You’ll find the information you need to choose the best products to create a new lineup. But you’ll also notice ingredients that are much easier to pronounce. You’ll notice healthy ingredients that you recognize. Ones that don’t sound made up or cover half the bottle. And over time, you’ll notice that you don’t even miss the products you used to use. You can find everything you need at one of these amazing cruelty-free companies. And you can find gifts to convert your friends and family members, too!