The answer is yes, Living Proof is cruelty-free! They are verified by PETA, they don’t test on animals or let other companies test their ingredients or completed products on animals, and they don’t sell their products in places where animal testing is required by law.
Best of all, they’re just one on a list of hundreds of companies that have switched already or are currently changing their policies so that they can be truly cruelty-free moving forward. The list is growing every day, thanks to conscious businesses, market researchers, and the thoughtful consumers that are choosing cruelty-free products over all of their other options.
Think about it: if consumers aren’t buying traditional products, the companies that focus on cruelty-free policies and healthier ingredients can thrive. They now have a major advantage over the other companies that are stuck in their old ways. It’s no wonder so many of these big beauty and cosmetics companies are making the change.
Living Proof has gotten pretty famous for its versatile and cruelty-free hair care line. From shampoo to styling, they make hair care products that you can feel good about.
Here are some of their most popular products:
- Perfect hair day dry shampoo
- Full dry volume blast
- Perfect hair day body builder hairspray
- Lab flex hairspray
- Style lab blowout
- Restore perfecting spray
On top of being cruelty-free, Living Proof products are carefully made with healthier ingredients than traditional ones, too. Their hair care products are free of parabens, phthalates, and silicones. They’re also safe for colored hair and chemically-treated hair. On top of their popular product list is their dry shampoo.
Everyone with hair knows how much of a hassle it can be washing it when you don’t really have to and we could all use a little dry shampoo for those early Monday morning meetings or that impromptu Saturday afternoon trip to the farmer’s market. Whatever the occasion, cruelty-free shoppers seem to really enjoy this product. It is made to eliminate oil, sweat, and odor and can be used every night before bed.
The Living Proof full dry volume blast (as the name suggests) quickly and easily adds some texture and volume; Living Proof perfect hair day body builder hairspray (say that five times fast!) adds body without weighing you down and it comes with a handy adjustable nozzle; Living Proof style lab flex hairspray focuses less on body building and more on a flexible hold with added heat protection; Living Proof style lab blowout gives you protection from heat while you blow-dry; and the Living Proof restore perfecting spray helps detangle and make particularly dry or damaged hair feel a bit healthier and alive.
Living Proof covers pretty much all of your shampoo, dry shampoo, conditioner, hair treatment and styler, hairspray, and heat protectant needs. For more cruelty-free and zero-waste haircare brands check out this article. But what about the rest of your beauty and cosmetics needs?
Don’t worry, we’ve got suggestions for those, too.
If you’re looking for other hair care products, or other beauty products altogether, here are some of the most popular cruelty-free brands with links to their websites to visit:
- Tarte Cosmetics
- Essence Makeup
- Physician’s Formula
- Tata Harper
- ELF Cosmetics
- Bare Minerals
- Urban Decay
- Kat Von D
- Everyday Minerals
- Jeffree Star
- Becca Cosmetics
- Cover FX
- Too Faced
- It Cosmetics
Companies that follow cruelty-free policies are typically the same ones that will go out of their way to put better ingredients into the products in the first place. They want to save the animals, but they also want to give their loyal customers and buyers the best products that they can, which is a fantastic added bonus for us!
Existing cruelty-free shoppers and shoppers that are trying them out for the first time are both often surprised in the difference in quality between traditional products and cruelty-free alternatives. Even when they cost a bit more, the difference in testing policies and quality of ingredients makes them well worth it. But thankfully, cruelty-free products are often much more affordable than people think they are, too.
Instead of relying heavily on chemicals, dyes, and synthetics, cruelty-free companies go more for the plant-based alternatives and other healthy ingredients that add minerals, vitamins, and antioxidants to their base. This often translates into fewer breakouts, rashes, and allergic reactions than you’d get with traditional products. Healthy ingredients are much more likely to give you healthy skin, healthy hair, and overall contribute to your health.
What does this mean for you? It means product choices that are better for your furry friends and your skin and body, first off! But it also means making a choice you can be proud of, buying a product at a similar price point that is significantly better, mindfully creating your beauty lineup without leaving room for clutter, and the chance to join an incredible movement. What have you got to lose?
Happy cruelty-free shopping!