Cruelty Free Toothpaste: 15 Brands That I Tested

Cruelty free toothpaste: check out these 15 brands that I tried.

We’ve all been there. You’ve followed the news reports, and you’re in tune with climate change, maybe you’re on a plant-based diet, or at the very least you’re aware of the big corporations to avoid. At the minimum you’re suspicious at the faintest hint of green washing in some of these wannabe eco-friendly companies out there.

You’ve gotten the reusable totes, the metal straws, and swapped Forever 21 for your local thrift store, and if not that your favorite Depop seller. Maybe you’ve even cut down on your single use plastic, invested in a safety razor, shampoo bars, and ditched your plastic-on-plastic toothbrush for a bamboo one.

Have you gotten this far, and don’t know where to turn next? Are you ready to go to the next level of low waste living, something that you haven’t seen before?

Well,  today I present you with a common household item you might not have thought about too much before, but is nevertheless equally important as any other zero waste alternative seen popularized by influencers and social media. 

I’m talking about toothpaste. No, it’s not the most glamorous – it’s not a shiney new Hydroflask, or a luxe refillable lipstick, but it’s not to be underestimated.

We brush our teeth every morning, and every night.

Or, think about it this way: we begin and end every single day with this little hygienic habit. Shouldn’t we treat brushing our teeth as an important self-care ritual as any other we read about on our favorite beauty and lifestyle blogs? Shouldn’t we consider the unethical, unsustainable practices that go into creating this product, just like we’ve cast out plastic bottles and paper towels?

It’s definitely no less a sensory experience as a meticulously crafted bowl of fragrant oatmeal, garnished with cinnamon, sliced fruit and almond slivers. Think about the icy chill on your tongue after you brush your teeth, how the sensation seems to splash you awake faster than a cup of coffee first thing in the morning?  What about your carefully chosen face wash, toners and lotions you apply nightly, with their light fragrances and soothing coolness against your skin? Think about how fresh and thoroughly cleaned you feel after also finishing off with your dental hygiene. Toothpaste can be such an under appreciated and, dare I say, unloved part of these routines we live by.

And just the same as we keep an eye out for sustainably sourced and cruelty free cosmetics and culinary goods, we should keep a look out for toothpastes that do the same.

Think about it. This is a product you use every day of your life, and yet we devote relatively little time thinking or talking about the way we consume it. I don’t think I’m the only one who’s neglected to devote much time pondering toothpaste, but the fact is we can ignore this twice daily habit no longer.  More than make-up and beauty products, toothpaste may be even more essential to put a magnifying glass to where animal cruelty and sustainability practices are concerned, considering this is a product we use across gender, racial, age, and class divides. That adds up to 400 million tubes of toothpaste that go to landfills annually, in the United States alone. Think about the millions of animals used to test these toothpastes, internationally. 

Today we’ll go over our fifteen very favorite vegan toothpaste options. If you’re anything like me when I first started this challenge to myself, you’ll be surprised just how many options there are, since these 15 toothpastes are really just the tip of the iceberg.

These 15 toothpastes prove that effective, high quality dental care can be found without animal testing or biproducts. I’d argue that many of these are even more effective than your mainstream toothpaste options.

By the end of this list you’ll be equally convinced sustainable, cruelty-free dental hygiene is the wave to catch in 2020.

Here is my list of 15 cruelty free toothpastes

1. David’s Premium Natural Toothpaste

Davids Plastic Free Toothpaste (9.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:  Yes, all the packaging, tubes and caps included, is recyclable.

Just looking at this packaging fills me with tranquility. I know I can’t be the only one who looks at that dove gray and white tube, with it’s san-serif lettering and sleek Danish design, and is immediately transported into a cool, white tiled spa, with the damply fragrant mist of a diffuser undulating over my face. Something with lavender and tea tree oil. There’s definitely a tasteful floral arrangement somewhere in there, or the leafy overhang of a Monstera or fig tree. Figuratively, I’m wearing a white terrycloth robe, clay mask, cucumber slices, and freshly painted toe nails.
This is the toothpaste for the aspiring influencer, to match your sleekly minimalist aesthetic, all while supporting a totally vegan, cruelty free and ethically produced company. David’s philosophy also partially entails keeping materials and production in the United States, which further helps sustain our job market

I’m a big fan of charcoal in my tooth products, due to its detoxifying properties, and this one is no exception. This also comes in a completely metal tube, so it’s easy to recycle – especially easy because each toothpaste tube comes with a key used to help dispense every last drop of product.

2. Hello Activated Charcoal Toothpaste

Hello Oral Care Activated Charcoal Toothpaste (4.82$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard plastic laminate that isn’t easy to recycle.

This is one of the first brands I tried before I ever concerned myself with sustainable and cruelty free options at home since you can get this brand just about anywhere you can buy toothpaste these days – Target, your local grocery chain, or Amazon (as we’ve linked above). Hello’s toothpaste is an obvious choice if you’re looking for something accessible.

More than that however, hello toothpaste seriously works, using the powerful, botanical cleansing properties of coconut oil and charcoal. If you’ve never tried a toothpaste free of detergents and foaming agents, I suggest you start here. This is a great place to start with organic ingredients in your oral hygiene.

You can get hello toothpastes in acai berry and dragon fruit flavors, in addition to my personal favorite, fresh mint.

Hello is one radically transparent company to boot. Seriously, if you have any doubts, take it up directly with company founder, Craig Dubinsky: you can find a link to his Skype right on their website.

3. Marvis Toothpaste

Marvis Ginger Mint Toothpaste (10.34$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

Okay, I know what you’re thinking: “But what about my aspirations of having the chicest, most intentionally-designed, Architectural-Digest masterpiece of a bathroom? Packaging matters!” And I hear you, and I feel you.. You are valid. Without compromising on cruelty free ethics, Marvis proves that even brushing your teeth can be a luxurious experience. This Italian cult favorite is absolutely worth the hype and then some, with an array of boutique-worthy flavors, and rich texture. Let’s not forget either, than this brand is 100% vegan and cruelty free.

Aside from that, however, we can’t ignore the package design. To start with the label and entire product design is a interior decorator’s dream come true – a mix of retro and modern, minimalism and flourishing artwork and lettering. This little product is sure to spruce up the grimiest of sink counters. Seriously though, check out their website for a full gallery of art inspired by their eye-catching branding.

One of my favorite things about this brand is the array of unique flavors available, from jasmine to classic mint. My personal recommendation has to go to  Ginger Mint.

4. Tom’s of Maine

Tom’s of Maine Whitening Toothpaste Peppermint  (4.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:Yes, the tube and paper carton are recyclable.

If you’re making your first foray into cruelty free and sustainable health and wellness brands, this is one you’ve definitely seen before, but maybe not tried just yet. This is an excellent toothpaste to start with for the complete novice, with a super strong, super minty flavor, and the smooth texture we all know and love from your Crest’s and Colgate’s. Despite the fact you can find it anywhere you get your other drugstore essentials and household items, this is a company that holds its ethics front and center: you’ll find that 10% of their product sales goes to nonprofit organizations that support health, education, and protecting the planet. You can feel safe in supporting this legendary eco-conscious brand with that glowing B Corp Certification we should all look out for.

Or if you’re like me, and you’ve picked it up at Trader Joe’s or Whole Foods when you’re in a pinch, but without real intention – consider revisiting this gem. This is such a commonly found vegan and cruelty free toothpaste option for a reason: it gives your teeth a serious cleaning.

5. Dr. Bronner’s All-One Toothpaste

Dr. Bronner’s – All-One Toothpaste Peppermint (6.49$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:Yes, the tube, cap, and carton are all made from sugar-cane based bioplastics.

Imagine what it would be like if Dr. Bronner’s could just make a product for every humanly possible need? They already make everyone’s favorite all purpose castile soap, chapstick, hand sanitizer, and bar soap. Why not everything else?

Well, now you can also own their toothpaste, which is indeed vegan and cruelty free. This toothpaste is what you dream about when you dream about a sustainable product for your health – simple and clean ingredients, with a company dedicated to fair labor and ecology practices. There’s no way to go wrong if you pick this toothpaste.

Also, you may notice a theme in this list, and that is packaging. But who doesn’t love Dr. Bronner’s labels, the bold blue backdrop and about a mile of rhapsodizing on cleanliness, Mother Earth, and collective action?  They’ve smartly carried this theme over to their toothpaste.

 I love how intensely minty their peppermint toothpaste is, leaving my mouth feeling cleaner than your standard toothpaste options. Like a number of these other toothpastes, Dr. Bronner’s is great for sensitive teeth, since its ingredients are incredibly gentle yet incredibly effective. Additionally it has a thick texture, which I personally prefer over some other organic toothpastes, that have a looser texture. This toothpaste also comes in Clove and Cinnamon flavors, if you’re feeling spicy.

Their sugarcane bioplastic packaging is also not to be taken lightly. Toothpaste tubes are typically a major source of waste, and Dr. Bronner’s has supplied a major innovation to the plastic crisis with this offering.

6. Desert Essence Tea Tree Oil Toothpaste

Desert Essence Toothpaste – Mint (5.03$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: Yes, all the packaging, tubes and caps included, is recyclable.

If you’ve ever shopped at Whole Foods then you should be familiar with Desert Essence. However you might only know them for their oils and skincare products. Not only is this eco-conscious company as a whole vegan and cruelty free, this toothpaste is also B Corp certified, Non GMO and Gluten free! This toothpaste is what Zero Waste  dreams are made of.

 I love this toothpaste, there’s no two ways about it. It has a wonderful creamy texture, and a refreshing minty taste that is bracing but not at all harsh. Despite the fact that this toothpaste contains neither fluoride or SLS, it still foams subtly while you brush – which is great when you feel nostalgic for those synthetic foaming agents you find in non-sustainable toothpaste brands.

Tea tree oil has natural antibacterial properties, and makes the ideal base for toothpaste because of this. I’m also a huge fan of the slightly unusual mint flavor that tea tree offers as a natural additive, aside from its potent health benefits.

7. Nature’s Gate Natural Toothpaste

Natures Gate Toothpaste (6.79$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: Yes, all the packaging, tubes and caps included, is recyclable.

This is another brand that is maybe best known for their body lotions and shampoos, but should be on the map in equal part due to their very smile-inducing toothpaste. Nature’s Gate proves you don’t have to sacrifice quality or big bucks if you want to support an ethical and cruelty free company, at around five bucks a pop. This is a company you know you can trust, for any skeptics out there, reading this article. Not only is Nature’s Gate legitimately Carbon Neutral Certified (!!!) but they also have made significant contributions to fight water poverty, as an ode to their original product inspiration: rainwater.

Nature’s Gate produces two flavors, mint and anise. I have to urge you to pick anise, even though I know most of you will reach for the mint.  I promise the delicate, sweetness of Anise is sure to make brushing your teeth the best part of your day, and an altogether sensorially lavish experience.

8. Jason Simply Coconut Refreshing Toothpaste

JASON Refreshing Toothpaste Coconut Eucalyptus (4.19$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

I knew when I saw Jason made a cruelty-free toothpaste that wouldn’t be disappointed and I was certainly right to guess as much. Jason is a great company to keep on your radar, with a commitment to gentle and organic products, as well as ongoing non-profit work to provide education to girls on an international level. 

 If you’re familiar with the coconut oil pulling method for keeping your teeth squeaky clean then you’ll know why coconut is the ideal base for any teeth cleaning products. If you’re not familiar, coconut oil helps pull bacteria and plaque from your teeth, which is exactly what you want your toothpaste to do. A pretty genius move on Jason’s part!

 Combined with Eucalyptus and tea tree oil, your pearly whites are left, well… pearly white! The blend of minty herbs also makes for a fresh and original flavor profile that I’m honestly obsessed with.

9. Burt’s Bees Purely White Toothpaste

BURTS BEES Toothpaste (4.76$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:  Yes, all the packaging, tubes and caps included, is recyclable.

Where would we be today without Burt’s Bees? Nevermind, I don’t want to imagine what kind of dystopian reality that would entail – yikes.  Burt’s Bees is a cornerstone in the organic beauty and health industry, and for good reason. You’ve sampled their chapsticks and balms, but what about their toothpaste? After trying it out, this goes in my top five of all their products I’ve tried, with its A+ flavor and texture.  Even better, their packaging is completely recyclable, cap, tube, and all – that’s right, you can drop your empty packaging into the mail, and they take care of it for you via their terracycling program.

Their company website is also one of the most transparent in green health and beauty, with detailed information on sourcing ingredients, how to responsibly recycle packaging, company history, and how Burt’s Bees makes philanthropic contributions (check out their many charitable partnerships listed on their site!). It really makes you realize why this is such a beloved organic beauty and wellness company.

10. Weleda Natural Salt Toothpaste

Weleda Natural Salt Toothpaste (11.08$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: Yes, their packaging is entirely recyclable.

Do you also struggle with sensitive teeth and gums? Because this is the one for you. Without the use of harsh chemicals, or the nastiness of animal testing, actually helps sores and inflammation heal with soothing blackthorn flower and myrrh extracts.This toothpaste is seriously divine on sore gums and aching teeth – trust me, try it now, and you’ll thank me later.

 You might be a little bit more familiar with Weleda’s iconic dry skin-saving and wintertime essential, Skin Food, but now it’s time they earned some recognition for a completely different product. This is the perfect dental-health counterpart to their deeply soothing moisturizers.

Check out their terracycle program to see how you can recycle their plastic and aluminum packaging alike here. This company doesn’t mess around when it comes to reducing their footprint and transparency with their labor practices, besides their vegan formulations. For those reasons alone, this toothpaste deserves your interest.

11. Kiss My Face Triple Action Gel Toothpaste

Kiss My Face Triple Action Gel Toothpaste (5.59$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Maybe
  • Is the packaging recyclable?: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

If you’ve been following sustainable health and beauty but are unfamiliar with Kiss My Face, you just might have been living under a rock. These guys have been making 100% cruelty free products for over 35 years – as in, they’ve been doing it way before it was cool.  If you’ve never tried their products, this is the one you can’t pass up.

This Triple Action Gel is based in Aloe Vera, known best for its post-sun burn application. But did you know Aloe Vera also contains antioxidant properties? These properties can really help in fighting tooth decay and bacteria. If you think Aloe Vera feels good on fried pink cheeks, imagine how good it feels on your aching gums. Ahh! I feel nice and cool just thinking about it.

Furthermore, you might be happy to know that all of their products come packaged in totally post-consumer recycled material, paper and plastic alike.

12. Dr. Sheffield’s Certified Natural Toothpaste

Dr. Sheffield’s Certified Natural Toothpaste (12.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable: Yes, the packaging is made from 100% aluminum.

Are you ready for a little lesson in toothpaste history? Then keep reading: Dr. Washington W. Sheffield, a respected dental surgeon, developed the very first toothpaste in 1870. Later on his son, Dr. Lucius T. Sheffield patented the very first tube for toothpaste. Fast forward over 100 years, all the way to 2015 when his original recipe book was rediscovered as a priceless artifact of historical, organic dental care. After two years of research, development, and adjustments made to modernize the recipe, in 2017 Dr. Sheffield’s Certified Natural Toothpaste was released once more.

This toothpaste lives up to its long  legacy, giving a deep clean that still adheres its NPA certification – meaning even though it uses completely natural, biodegradable ingredients, without the use of harmful chemicals or animal testing. Needless to say, Dr. Sheffield’s is a dentist to be trusted. Plus, who can say no to that super cute packaging? Definitely not me!

13. SprinJene Natural Toothpaste

Fluoride Free Toothpaste (11.98$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

SprinJene has one of the most unique formulations on this list, and it’s hard to beat, with the addition of one powerful ingredient: black seed oil. This little natural wonder has been closely researched in recent years, showing that it’s packed with cancer-fighting compounds and helped cell regeneration. Meaning, it’s great for oral hygiene. More than that, black seed oil has been seen to aid with heart health, asthma, and allergies. Not many toothpastes come with this potent supplement, but SprinJene makes me think they should. 

If that’s not impressive enough, SprinJene has one of my favorite mint flavors on this list, one that’s invigorating without blasting your tastebuds to smithereens – that’s a tricky balance to strike with toothpaste, as I’m sure you can agree.

Furthermore, this toothpaste also compliments Halal and Kosher diet practices, on top of being cruelty free and vegan, so no matter your diet, you have a cruelty free toothpaste that has your back.

14. Cali White Toothpaste

 ACTIVATED CHARCOAL & ORGANIC COCONUT OIL  (8.40$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

If you have any doubts that a vegan and cruelty-free product exists that can also white your teeth, look no further on this list. This is the #1 Best Seller in Teeth Whitening Products on Amazon, and it achieves that without harsh detergents, bleaches, or even fluoride. This beats out bigger, household name brands, which just goes to show this brand is more than worth a try, even if you’re not vegan or living a sustainable lifestyle (which maybe you should be, if you’ve read this far!). Take a look at the glowing reviews on amazon if you don’t believe me.

This is the silk pillow of teeth whitening toothpaste, with a serene, cool flavor, and a smooth satiny texture. Cali White is a great alternative to harsh whitening products, using the combined powers of coconut oil and charcoal. This is a union that has proven time and again to be incredibly compelling; this isn’t my first charcoal and coconut toothpaste I’ve tried, but it may be my last.

15. Himalaya Botanique Complete Care Toothpaste

Himalaya Complete Care Toothpaste (5.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: No
  • Is the packaging recyclable: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

Last but certainly not least is Himalaya Botanique’s Complete Care, a brand you may not be aware of already. This is also another formula with quite a history.  In fact, you could say ancient history. Using the power of Ayurvedic medicine, through a special herb blend, called triphala, Himalaya Botanique fights inflammation and infection. Triphala, a triplet of fruit seeds, is a formula developed over thousands of years, through millennia of medicinal application. If you’re skeptical about newer formulations, this one should quell any nonbelievers; it’s nothing if not thoroughly, and completely tested.

With the added teeth-whitening benefit of pomegranate, the herbal blend and peppermint flavoring makes brushing your teeth a surprisingly sensual affair. Aside from the other benefits, this may be one of my favorite flavor compositions of the toothpastes I tried.

Conclusion

All right, let’s do a  quick recap: not only do sustainable and cruelty free options for toothpaste exist, but there are a lot of benefits you won’t find in traditional dental products. Picking a sustainable, vegan toothpaste shouldn’t mean a choice between ethics and tooth health – and guess what? Now we all know it’s not.

In fact, now that I’ve tried countless (trust me there were quite a few that didn’t make the cut! You think fifteen toothpastes is a lot…) cruelty free toothpaste options, I’m never going back. Why would anyone? I mean, really, consider the amount of detergents, dyes, synthetic fragrances, inhumane animal testing, cruel labor conditions and that horrible plastic laminate packaging – all of that goes into just a single tube of your mainstream toothpaste option! No, I think I’ll stick one of these toothpaste’s that has committed to cruelty free manufacturing, thank you very much. 

Besides all that, these oral hygiene options honestly were all much more enjoyable to use than any others. These had the most pleasant flavor compositions, textures, and – you guys – the packaging. Seriously, Crest isn’t putting nearly as much intention behind their toothpaste tubes and cartons as any one of these brands. Call me superficial, but you can’t deny the truth.

If you’ve made it this far, I challenge you to join us in giving the peace sign to non-recyclable packaging and yucky chemicals, bleaches and agents. Instead, let’s embrace some dental hygiene that also embraces the planet – as well as our furry friends. Don’t let these non-sustainable products weigh on your mind or wallet any longer. And besides,  Animal Cruelty and unethical corporate practices are so 2019.

Have you tried any of these vegan and cruelty free toothpastes? Have any that we didn’t mention, that you’d like to shout out? Comment with your favorite below!

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