Is Biore Cruelty Free?

To the disappointment of many Biore beauty product lovers, Biore is not a cruelty-free brand. Biore sells its products in mainland China, and they have mandatory animal testing laws, so even if this brand doesn’t directly test on animals, they have given permission for the testing to be done in other markets.

Biore, owned by Japan-based parent company Kao, is known for its pore strips, daily face washes, and charcoal cleansers. They’ve been an incredibly popular brand over the years, and their products are sold worldwide, so many people were upset to learn about their loose animal testing policies.

In addition to agreeing to animal testing where it is required, some of their products also contain animal or by-product ingredients, so vegan shoppers aren’t any luckier in this case. If you’re one of the people that was upset by this news, don’t worry: there are plenty of alternatives.

Before we talk about the alternatives, we want to clear one thing up: many people think that beauty and cosmetics products are just tested on mice or lab rats. This may help them justify their decisions, but it’s simply not true. When products are tested on animals, there are few regulations on the type of animal. Traditional products may be tested on mice and rabbits, but they’re tested on cats and dogs, too.

A good way to think about it is if the product has chemicals and dyes in it that you wouldn’t want touching your pet, why should it be tested on other animals? Not to get too dark on you, but lab animals, regardless of what kind they are, are often kept in tiny cages before, during, and after testing, and many of them end up blinded, maimed or even killed. So, next time you hear someone say “they’re just lab rats,” you can set the record straight.

Now, the alternatives will differ by company depending on which products you’re looking for, so we’ll break it down into their two most popular categories: strips and cleansers. If you’re looking for pore strips to replace your Biore ones, the best cruelty-free alternative we’ve found is the one put out by Formula 10.0.6.

The product is called “Down To The Pore – Blackhead Banishing Pore Strips,” so you know exactly what to look for on their section of the Ulta Beauty website when you get there. They work exactly the same way as the Biore ones, so you won’t have a new process to get used to. But why would you forget what you were going there for? Because Formula 10.0.6 offers tons of other great products, too!

They offer a pretty wide range of moisturizers, skin treatments, cleansers, masks, and scrubs, so you might be able to replace some of your other traditional products while you’re there, too. This brand isn’t one of the big ones yet, but they’ve been gaining popularity over the years because they’re cruelty-free and they offer so many different products to choose from. Most of their products are also vegan. 

If you’re looking for an alternative to their deep-cleaning face washes or charcoal cleansers, it’s hard to beat Burt’s Bees. Their soapbark and chamomile deep cleansing cream may be made with very different ingredients from what you’d find in Biore, but at least we can pronounce these ones! The natural ingredients in the cleanser are great for cleaning (soapbark), replenishing (chamomile and coconut oil), and refreshing (menthol).

Burts`s Bee – Soap Bark & Chamomile Deep Cleansing Cream (6.99$)

When it comes to cruelty-free and vegan shopping, there are plenty of other options to test out. If you have products at home that know you love, look for the Leaping Bunny seal, the PETA certification, or cruelty-free claims on the packaging. But don’t stop there: if you don’t see any certifications and only see uncertified claims, do a quick Google search to confirm.

You can also search and the Leaping Bunny’s website to confirm that they haven’t been recently added. Many companies have been making false claims about being cruelty-free recently in an attempt to stay relevant and keep their profits up as more and more people choose cruelty-free alternatives, so you can’t be too careful.

Here are some other really popular cruelty-free beauty and cosmetics brands that are waiting for you to come try them out:

These are just a few of the forward-thinking companies that have made the move to cruelty-free policies, and more are getting added to the list each day. The best way to keep on top of changes that are occurring in this area is to perform regular searches, look for updates, follow PETA or the Leaping Bunny, and read our posts on cruelty-free company statuses!

Few things are better than knowing you’re supporting an important cause, helping to keep voiceless animals safe, and driving change with likeminded people. But in case you need more, cruelty-free products are usually made with better ingredients, too.

These better ingredients might include things like organic herbal blends, chamomile, coconut milk, kale and other plant extracts, essential oils, and vitamins. With fewer synthetic dyes, sulfates, preservatives, and parabens and more natural ingredients like the ones listed above (and many others), cruelty-free products are usually much better for your skin.

What does that mean for you? Likely, a few things:

  • Fewer breakouts
  • Less of a chance of an allergic reaction
  • Decrease in other skin irritations like rashes, inflammation, dry flakes, and breakouts

And let’s be real here, all of us could benefit from fewer skin irritations! When you’re done marveling at your glowing skin from using these products, you’ll notice that they’re also helping you make more mindful beauty and cosmetic product choices.

Narrowing down your options so that you only have cruelty-free products in your lineup saves you time when you’re shopping and space when you bring your products home.

Cruelty-free is tested in more ethical ways, it’s better for you, doesn’t break the bank, and gives you the chance to take a stand for something you care about. There are plenty of brands out there that know these things and choose not to test on animals because of it.

So, what are you waiting for?

Is NYX Cruelty Free?

Yes, NYX is cruelty-free. This popular makeup brand has confirmed that they follow cruelty-free policies for their products. They opt out of testing their preferred ingredients or finished makeup products on animals, and they don’t let any third-parties do it for them either. They’re also not sold in places like China where they require animal testing by law. NYX is certified by PETA, so we know that they took the extra steps to provide proof and documentation of their cruelty-free testing processes.

NYX is a popular choice for makeup products like lip glosses, liners, highlighters, pigments, eyeshadow palettes, eyeliners, and liquid lipsticks. Like several other cruelty-free companies, NYX is owned by a parent company that isn’t cruelty-free: L’Oréal. But this doesn’t have any impact on the smaller brand’s policies (at least when it comes to testing).

So, where can you find NYX if you haven’t tried them out yet? The expansive and versatile makeup lines offered by NYX are available in the United States, Australia, Canada, and Europe. Like most brands these days, you can order everything they have to offer online and have it shipped right to your door. Right now, they’re offering 20% off your first purchase when you sign up for their email list (in the U.S.). This is a pretty decent incentive for trying them out.

Here are some of the most popular makeup products put out by NYX:

  • HD finishing powder
  • Micro brow pencil
  • Butter gloss
  • HD Studio Photogenic concealer
  • Soft matte lip cream
  • Jumbo eye pencil
  • Total Control drop foundation
  • Stay Matte But Not Flat powder foundation

According to their website, the Ultimate Edit petite shadow palette, Ultimate Multi-Finish Shadow palette, and makeup setting and finish sprays are other favorites. Whether you’re buying for yourself or as a gift for a fellow cruelty-free shopper, they’ve got plenty of options to choose from and their website is very easy to navigate.

As if that’s not enough, they’ve also got a handy section on their website that separates vegan formulated products from the others, for those who are looking to take their cruelty-free purchases an ethical step further. These particular makeup products don’t contain any animal-derived ingredients or byproducts. Each option on their website is one you can feel good about.

By now, you should have a pretty solid idea of whether or not NYX has the makeup products that you’re looking for. If they’ve fallen flat in your cruelty-free product search, or you simply want other options to work your way through, too, we’ve got it covered.

Here is a short list of some other popular cruelty-free companies:

And what’s even better than seeing this incredible list of passionate cruelty-free companies? The fact that this list is growing all the time! Beauty, makeup, and skincare brands are making the change to cruelty-free policies as they see a growing demand for these alternative products. More and more people are choosing cruelty-free and vegan products, so naturally, companies are making the shift to keep up with the demand. Companies with old, outdated policies that allow testing on animals will soon find that they’re obsolete.

Both PETA and the Leaping Bunny work to certify companies as cruelty-free, and you can easily search their websites for these companies if you find that you’re unsure of something already in your lineup. If you don’t see the cute bunny stamp or the PETA seal of approval on the packaging of the products you have at home, don’t toss them just yet – there’s one more step you can take. Take a moment to google search the company for more information on their policies. Not every company that follows cruelty-free policies takes the time or has had long enough yet to get certified.

Although it’s not 100% necessary to be certified, it does help us know that they’re telling the truth and that we can be confident in our choices. And equipped with this information and a drive to make cruelty-free purchases and support a good cause, you can make more mindful choices, too. You’ll be thrilled when you look to your beauty product and makeup lineup and know that they’re full of happy, healthy, cruelty-free products.

While we’re on the topic of being healthy, it’s important to know that cruelty-free products aren’t just healthier for the animals, they’re usually healthier for us, too. Many people don’t realize this before they make the switch. Companies that are about animals typically care more about their shoppers. They use healthier ingredients than their traditional counterparts. With fewer additives, chemicals, or synthetics, these products will do your body good. This means fewer allergic reactions, rashes, acne breakouts, or other irritations.

In case you might be wondering, what ingredients do cruelty-free companies use instead? The answer varies, but it might be coconut milk instead of a strongly scented chemical, organic shea butter instead of an impossible-to-pronounce synthetic, or a variety of other positive swaps. When you start shopping for cruelty-free products to replace or supplement the stuff you have at home, check the labels (or the list of ingredients in the corresponding online descriptions). You’ll be surprised to find how much more recognizable and familiar these ingredients are to you.

Cruelty-free products are better for the animals that have escaped the labs, your body and skin, and your peace of mind. Often, they’re better for the environment, and may even be better for your budget, too. Plus, they’re easy to find, they make great gifts, and many cruelty-free companies offer excellent incentives and discounts for new and return customers. With only NYX and the list or other cruelty-free companies above, you can replace all of the traditional products in your beauty product, skincare, haircare, makeup, and nail polish collections – and you’ll be so glad that you did!

Is Smashbox Cruelty Free?

Smashbox is cruelty-free. This mid-range makeup brand doesn’t test ingredients or products on animals. Neither do their suppliers or other third parties. Smashbox isn’t sold in countries where animal testing is legally required. They are currently PETA certified and sold in the U.S., Canada, and Europe. Smashbox is a cruelty-free company you can feel proud supporting!

Some people are concerned when they see that a cruelty-free company is owned by a company that isn’t cruelty-free. This is actually more common than it sounds. Urban Decay is a great example. They’re cruelty-free, but they’re owned by L’Oréal, who is not cruelty-free. Smashbox is cruelty-free, but they’re owned by Estee Lauder and Estee Lauder is not cruelty-free.

So, what does this mean for you? Well, nothing really. Like L’Oréal, Estee Lauder just doesn’t force the other companies they own to follow their same policies. This may mean that keeping their cruelty-free status was a condition in the buyout agreement. It may mean that they’re working toward all of their companies being cruelty-free and they just haven’t made it yet. There are a few reasons a cruelty-free company may be owned by one with less ethical policies. But in any case, a truly cruelty-free company shouldn’t be punished for the choices that were made by a parent company.

As for us cruelty-free shoppers, it just means that Smashbox has the funding and notoriety to continue selling quality cruelty-free makeup products. And in order to be certified by PETA, a company needs to provide extensive documentation and proof of their cruelty-free policies. PETA, Leaping Bunny, and other certifications aren’t entirely necessary, but they do make us feel better. It’s nice to have reliable evidence that the products we’re purchasing are really cruelty-free instead of having to guess or go off of their word. That’s not to say that we don’t believe companies that say they’re cruelty-free but haven’t gone through the certification process. Just that sometimes we like to have a little more information.  

Now, let’s take a look at some of the most popular Smashbox products:

  • Photo Finish foundation primer
  • Halo Hydrating perfecting primer
  • Step-by-step contour kit
  • Superfan mascara
  • Always On matte liquid lipstick
  • Photo Finish primer water
  • Full Exposure palette
  • Studio Skin 15-hour Wear hydrating foundation

Smashbox was rated #1 in the U.S. for cruelty-free face primers. So, if you’re looking for a good cruelty-free face primer to add to your beauty routine, your search is over! They’ve got a handy primer finder on the website to help you pick out your perfect shades. And there’s a foundation finder, too. Plus, you can earn points with every order (they call it Smash Cash) to earn perks.


As if that’s not enough, when you join, you’ll get 15% off your first purchase, a $5 credit after you earn 50 points, free shipping, and two free samples. These are some great incentives to test them out! They have a wide range of makeup, primer, BB cream, face, lip products, and more. Their highlighter duos and perfecting powders are popular cruelty-free options, too.

But if you’re looking for alternatives or other beauty products, there’s a growing list of amazing cruelty-free companies to try out. They range from super affordable (like ELF) to mid-range (like The Body Shop) to more high-end (like Urban Decay). There’s something for every budget and beauty lineup. Here are some of the most popular ones:

Best of all, this list is growing every day. These companies are part of the movement to normalize cruelty-free policies and others are joining them every day. When you see the PETA certification or the adorable Leaping Bunny stamp on a beauty product bottle in your home, you know that you’re contributing to something important. The companies listed above easily have all of your makeup, skin, beauty, and hair care needs covered. Many of them sell nail polish and gift sets, too. And some even offer vegan options if you’re ready to take it a step further.

If we continue to choose cruelty-free products over traditional alternatives, this list will never stop growing. Big and small companies with outdated animal testing policies will see that we don’t need them anymore. They’ll see that it’s time to change or become obsolete. This is a major win for the animals that don’t have the voice to defend themselves. It’s a win for the shoppers that enjoy making a difference and having a clear conscience. But what most people don’t realize is that it’s a win for your skin, too.

You may be surprised to find that cruelty-free products are almost always made with better ingredients than traditional ones. They tend to have fewer chemical, synthetic, or additive products mixed in. Instead, cruelty-free companies go for things like coconut milk that are healthier and more effective. And healthier ingredients mean happier skin. This might be what you need to put an end to those pesky breakouts, rashes, and allergic reactions, too.

As you start shopping for your cruelty-free products, take some time to read the labels or the online product descriptions. You’ll find the information you need to choose the best products to create a new lineup. But you’ll also notice ingredients that are much easier to pronounce. You’ll notice healthy ingredients that you recognize. Ones that don’t sound made up or cover half the bottle. And over time, you’ll notice that you don’t even miss the products you used to use. You can find everything you need at one of these amazing cruelty-free companies. And you can find gifts to convert your friends and family members, too!

Is Urban Decay Cruelty Free?

Yes, Urban Decay is cruelty-free. They don’t test their ingredients or completed products on animals. And they don’t let their suppliers or other companies do it either. Urban Decay’s beauty product and nail polish lines aren’t sold anywhere that requires animal testing by law (think mainland China). They are, however, owned by a company that is not cruelty-free.

So, what does this mean? This situation can get a bit confusing. We know that L’Oréal owns Urban Decay. And that L’Oréal is not cruelty-free, but Urban Decay is… It may sound strange, but it’s not all that uncommon. This particular company just doesn’t force all of its brands to follow the same policies. Sometimes, across the board, the brands are allowed to make their own decisions regarding their animal testing policies.

Here’s why: bigger brands buy smaller ones (or even similarly sized or larger ones) every day. A cruelty-free company might agree to being acquired by a larger company if they’re allowed to maintain their cruelty-free status. There are other reasons a cruelty-free brand might be owned by a company that allows animal testing, too. This is just one of the more common ones. Either way, there’s really nothing to worry about with the non-cruelty-free parent. Urban Decay was simply acquired by a larger company that could help them grow.

For us, this just means that Urban Decay can keep doing what they do, get their products out there, and remain an easily accessible cruelty-free option. Urban Decay is PETA certified, so we know that they’ve provided the proof and documentation they needed to confirm that their testing policies are truly cruelty-free. As such, this is a brand you can feel good about.

Even better: supporting Urban Decay instead of brands like L’Oréal shows non-cruelty-free companies where the consumers’ priorities are. Soon, they’ll be forced to choose between updating their hurtful policies or becoming obsolete. Luckily, Urban Decay’s mid-range makeup and nail polish lines are easy to find. They’re available in the U.S., Canada, Australia, and Europe.  

Right now, their website lists a few enticing offers. If you sign up for their email list, you’ll get special offers and a free deluxe sample after your first purchase. If you spend over $50, you’ll get several favorite samples and a free makeup bag. And based on the picture, the samples all look like they’re a pretty good size, too. This might be a deal worth exploring.

Among the most popular Urban Decay products are:

Urban Decay – Waterproof Fine-Point Eye Pen (22$)

As if that’s not enough, they’ve got a long list of other fantastic products, too. Urban Decay has all of your cruelty-free makeup, brush, and beauty product needs covered. You should expect to pay a bit more than you would for a traditional beauty product or a budget cruelty-free beauty product. If you’re not sure if the higher quality is worth the extra price, order some samples or a product or two to try out before you replace everything in your makeup bag. But if you already know that you’re looking for something more affordable or you just want to have some alternatives to choose from, here are some other great cruelty-free companies to try out:

These fantastic companies are normalizing cruelty-free policies. They’re offering high-quality products with cute Leaping Bunny and strong PETA certifications on their bottles. You can find all of the skincare, beauty products, nail polish, and hair care that you need in the links above. Many of them offer vegan options, too. Not only are these products cruelty-free, but they’re also free of animal byproducts like beeswax and lanolin.

The best part: this list keeps never stops growing. These companies and conscious consumers are encouraging other companies to join the cruelty-free movement and it’s easy to see that it’s working. But it’s not just a win for animals and the cruelty-free shoppers, it’s a win for your skin, too. These cruelty-free options are often made with healthier ingredients than regular beauty and cosmetic products.

You’ll have to check the labels or online product information to see which ones are the best for what you’re looking for (dry skin or oily skin, straight hair or wavy hair, etc.). And while you’re there, you’ll notice that these products contain fewer chemicals and impossible to pronounce synthetics and additives. Instead, you’ll see much more natural ingredients like shea butter and coconut milk.

No wonder so many people are making the switch! Healthier skin is happier skin. Your happy, healthy, cruelty-free new purchases will be less likely to cause you to break out with acne or a rash, have an allergic reaction, or experience inflammation. And last but not least, most cruelty-free beauty products are just as affordable as their traditional alternatives. Urban Decay happens to be a bit pricier, but some people are happy to pay the extra for the quality they’re getting. And others find that they can get everything they’re looking for from more budget-friendly cruelty-free lineups like the ones they offer at ELF, Physician’s Formula, and The Body Shop. So, they’re better for the animals, better for your skin, better for the planet, and you can still buy them on a budget.

It’s time to get started!

Is Laura Mercier Cruelty Free?

While the popular cosmetics company Laura Mercier may land in a bit of a grey area, they are technically considered to be cruelty-free.

Laura Mercier is owned by a parent company (Shiseido) whose testing policy is not cruelty-free. This fact alone is not enough for them to lose their cruelty-free status. Big corporations like Shiseido allow the other brands in their portfolio to operated based on their own preferred animal testing policies.

This means that even if a parent brand doesn’t follow cruelty-free procedures, it doesn’t necessarily mean the same for the company under consideration. Along with Laura Mercier, Shiseido is the parent company of two other cruelty-free brands: Bare Minerals and Buxom.

Laura Mercier itself does not allow animal testing, doesn’t allow third parties to test on animals and doesn’t sell its products in areas like mainland China where animal testing is required by law. They’ve done their due diligence and earned their cruelty-free status, despite it being a long and difficult road.

For a while, they were following cruelty-free policies at home in the United States, but they were allowing their products to be sold in places where animal testing was required by law. Then, they changed this policy so that they could be considered completely cruelty-free. But since being acquired by their parent company, many people have shown concern that they’d adopt their non-cruelty-free practices and start selling in mainland China.

These concerns have not yet come to life, although it does seem like a possibility considering how rocky their cruelty-free status has been throughout the years. Laura Mercier, along with a few other companies, certainly seems to fall into an ethical grey area. While I believe that they’re cruelty-free for the time being, it’s best to keep an eye on the situation.

There has been a lot of confusion surrounding Laura Mercier’s cruelty-free status, and their answers to questions and policy changes can be interpreted as them switching back and forth or sitting on the fence. I have no indication that they’re not cruelty-free, for now, but their approaches to the situation have been a bit of a cause for concern.

On top of being difficult to assess, Laura Mercier is not certified by the Leaping Bunny or PETA. While this doesn’t automatically mean that they’re not cruelty-free, it doesn’t help their case. Corporations this large that are truly cruelty-free should apply for cruelty-free certification. Otherwise, they’re leaving things wide open for interpretation, keeping the doors open to allow policy changes, and confusing their loyal and potential customers.

My recommendation: proceed with caution. If Laura Mercier is your favorite brand and you’re not open to trying out alternatives, or you really want to try them out, there’s nothing directly damaging or convincing enough to prevent you from shopping their products for the time being. For new shoppers, their website lists a few compelling benefits. They offer two free samples, 15% off your first purchase, free returns, and free shipping over $65.

Laura Mercier – Translucent Loose Setting Powder (39$)

But if you’re not a fan of ethical grey areas, confusing responses or policies, or being uncertain, you may want to steer clear until they can show us more solid evidence or certifications that tell us that they are truly cruelty-free.

In the meantime, here is a list of some of the most popular cruelty-free brands to check out:

These brands are all certified cruelty-free, so there’s no confusion or wondering involved when you shop their products. In addition to being better for all of the animals (it’s not just lab rats, it’s cats and dogs too) that can’t speak for themselves, there are a few other notable benefits of shopping cruelty-free:

  • A clear conscience
  • Budget-friendly options (cruelty-free products aren’t nearly as expensive as most people think they are, and if you’re on a particularly tight budget at the moment, start by trying ELF or Physician’s Formula cosmetics)
  • Better ingredients (fewer dyes and chemicals means fewer breakouts, blemishes, irritations, and allergic reactions)
  • More mindful beauty practices allow us to condense and cut the clutter out of our beauty routines
  • It’s really just not necessary to test on animals (and this was true in the past, too, but with where we are today, it’s truer than ever before)

Think about it: that’s a pretty well-rounded list of benefits. Products that aren’t used to torture innocent animals, are better for your skin, are just as affordable as their harsher alternatives, and help you organize your space? It seems like a no-brainer!

Companies that care about animal cruelty are the same ones that are more likely to truly care about their customers, too. You can be a part of the movement that lets big beauty and cosmetics companies know that we’re here, we’re watching and listening, and we’re not going anywhere. You can be a part of a massive, beautiful change in the world.

What could possibly be better than that? I am so happy that you’re taking this journey with me, and I can’t wait to hear about what you find. 

Is Living Proof Cruelty Free?

The answer is yes, Living Proof is cruelty-free! They are verified by PETA, they don’t test on animals or let other companies test their ingredients or completed products on animals, and they don’t sell their products in places where animal testing is required by law.

Best of all, they’re just one on a list of hundreds of companies that have switched already or are currently changing their policies so that they can be truly cruelty-free moving forward. The list is growing every day, thanks to conscious businesses, market researchers, and the thoughtful consumers that are choosing cruelty-free products over all of their other options.

Think about it: if consumers aren’t buying traditional products, the companies that focus on cruelty-free policies and healthier ingredients can thrive. They now have a major advantage over the other companies that are stuck in their old ways. It’s no wonder so many of these big beauty and cosmetics companies are making the change.

Living Proof has gotten pretty famous for its versatile and cruelty-free hair care line. From shampoo to styling, they make hair care products that you can feel good about.

Living Proof – Color Care Shampoo (29$)

Here are some of their most popular products:

On top of being cruelty-free, Living Proof products are carefully made with healthier ingredients than traditional ones, too. Their hair care products are free of parabens, phthalates, and silicones. They’re also safe for colored hair and chemically-treated hair. On the top of their popular product list is their dry shampoo.

Living Proof – Dry Shampoo (25$)

Everyone with hair knows how much of a hassle it can be washing it when you don’t really have to and we could all use a little dry shampoo for those early Monday morning meetings or that impromptu Saturday afternoon trip to the farmer’s market. Whatever the occasion, cruelty-free shoppers seem to really enjoy this product. It is made to eliminate oil, sweat, and odor and can be used every night before bed.

The Living Proof full dry volume blast (as the name suggests) quickly and easily adds some texture and volume; Living Proof perfect hair day body builder hairspray (say that five times fast!) adds body without weighing you down and it comes with a handy adjustable nozzle; Living Proof style lab flex hairspray focuses less on body building and more on a flexible hold with added heat protection; Living Proof style lab blowout gives you protection from heat while you blow-dry; and the Living Proof restore perfecting spray helps detangle and make particularly dry or damaged hair feel a bit healthier and alive.

Living Proof – Dry Volume Blast (29$)

When you visit their website, they offer 10% off of your first order, the option to join their mailing list for exclusive discounts, free shipping, and free returns. You can take their fun and quick haircare quiz if you’re not sure which products you need just yet, and many of their products come in travel sizes so you can try them out before making a bigger commitment. But they also offer jumbo sizes now, so you can easily stock up once you find your favorites!

Living Proof covers pretty much all of your shampoo, dry shampoo, conditioner, hair treatment and styler, hairspray, and heat protectant needs. For more cruelty-free and zero-waste haircare brands check out this article. But what about the rest of your beauty and cosmetics needs?

Don’t worry, we’ve got suggestions for those, too.

If you’re looking for other hair care products, or other beauty products altogether, here are some of the most popular cruelty-free brands with links to their websites to visit:

Companies that follow cruelty-free policies are typically the same ones that will go out of their way to put better ingredients into the products in the first place. They want to save the animals, but they also want to give their loyal customers and buyers the best products that they can, which is a fantastic added bonus for us!

Existing cruelty-free shoppers and shoppers that are trying them out for the first time are both often surprised in the difference in quality between traditional products and cruelty-free alternatives. Even when they cost a bit more, the difference in testing policies and quality of ingredients makes them well worth it. But thankfully, cruelty-free products are often much more affordable than people think they are, too. 

Instead of relying heavily on chemicals, dyes, and synthetics, cruelty-free companies go more for the plant-based alternatives and other healthy ingredients that add minerals, vitamins, and antioxidants to their base. This often translates into fewer breakouts, rashes, and allergic reactions than you’d get with traditional products. Healthy ingredients are much more likely to give you healthy skin, healthy hair, and overall contribute to your health.

What does this mean for you? It means product choices that are better for your furry friends and your skin and body, first off! But it also means making a choice you can be proud of, buying a product at a similar price point that is significantly better, mindfully creating your beauty lineup without leaving room for clutter, and the chance to join an incredible movement. What have you got to lose? Happy cruelty-free shopping!

Is Aveeno Cruelty Free?

Is Aveeno Cruelty Free? A question that you might ask yourself before buying their products.

The beauty brand Aveeno is owned by the multinational corporation Johnson & Johnson, which tests its products on animals. Because Aveeno follows the policies of its parent company, they are not cruelty-free. Aveeno also sells its products in mainland China, where animal testing is legally required.  

Turns out that this beauty brand that focuses primarily on creating products that are good for the skin of their customers still chooses to test them on innocent animals. Interestingly enough, companies like this one that tests their ingredients and finished products on animals are typically less cautious about what goes into making their products, too.

That’s right, traditional beauty brands rely more heavily on synthetics, dyes, chemicals, and other additives than cruelty-free brands typically do. While traditional brands feel free to pour fillers into their products, cruelty-free brands take a closer look.

They’re not only trying to protect the animals, but they’re also trying to protect the people that care about them. Cruelty-free products often swap harsh ingredients for natural ones like plant-based substitutes full of antioxidants, vitamins, and minerals that will truly nourish, repair, and protect your skin rather than sneakily making it worse over time.

When traditional products cause allergic reactions, rashes, breakouts, and dry, flaky skin, cruelty-free products can soothe your skin, all while giving you peace of mind knowing that you spoke up for the creatures that can’t speak for themselves. If they’re better for the animals and better for you, what more do you need to know?

In case you might be asking yourself right now, “but what about how much more expensive they are?” you’re in for a great surprise… Cruelty-free products are more budget-friendly than ever! They no longer consistently outrank traditional products in terms of costs. Cruelty-free brands like ELF (stands for “eyes, lips, face,” and they’ve got each one thoroughly covered!), Physician’s Formula, The Body Shop, and many others are just as affordable.

The Body SoapCoconut Body Milk (13$)

In my own experience, I’ve noticed that they help me make more mindful shopping choices, too. Rather than needing one product for each problem or use and another one to correct or supplement that one, I only need a few versatile, well-rounded, healthy, and cruelty-free products taking up space in my bathroom. When you clear the clutter, you’re making choices you can be infinitely proud of.

Here are some other popular cruelty-free brands besides Burts`s Bee, ELF, Physician’s Formula, and The Body Shop for you to try out for yourself:

Many people use Aveeno skincare products like hand and body creams, which can be hard to find if you’re picky or you have sensitive skin or legitimate skin conditions. But don’t worry, we’ve got some alternatives ready for you to look into!

Lush’s dream cream is a vegan body lotion made from healthy ingredients like chamomile oil, organic cocoa butter, rose water, and oat milk. People with sensitive skin and conditions like eczema praise this lotion for working magic for them.

Lush – Dream Cream (7.95$-39.95$)

As if that’s not enough, many of the cruelty-free companies on the list (and elsewhere) offer entire vegan collections, so you know you’re getting products made from the best ingredients available. This is a fantastic option to explore if you want to take your conscious shopping to the next level, but regular cruelty-free products make excellent choices, too.

If you already have a favorite beauty or cosmetics brand that you think might be cruelty-free but you’re not sure, just take a moment to look them up. You can find more information in quite a few different ways, but I recommend starting out with the following three:

  • Checking the Leaping Bunny’s catalog of cruelty-free companies
  • Searching the company on
  • Google searching the company, like this: “is ___ cruelty-free?”

Remember, the words “not tested on animals” on the package aren’t enough to confirm a truly cruelty-free status. Some companies have made claims about being cruelty-free but allowed third parties to do the animal testing for them, or continued to sell the products in places like mainland China where animal testing is legally required. With a little bit of diligence, it’s easy to find the information you need.

Cruelty-free products are clearly the better choice for more reasons than we can count. Whether you’re trying them out for yourself or buying them as gifts, you can feel good about supporting a worthy cause and a healthy alternative. As consumers today, we often have way more power than we realize, and we can use choices like these ones to drive real change in the world.

Testing ingredients and finished products on animals isn’t necessary anymore, so there’s really no reason we should continue to allow big corporations to get away with it. The hundreds of companies that have already gone cruelty-free or are making the change now show us that there is a better way. A better way for our animals, our skin, our bank accounts, and our consciences.

What could be better than that?

With all of these benefits (and more), cruelty-free products truly just make more sense. Hopefully, you now have enough information to make the decision to switch. We’re happy that you’re here, joining thousands of individuals who have already decided that there’s no room in their lives for products that are tested on animals. We’re all in this together and we can’t wait to see how much more things progress over the next few years.

15 Natural Dry Shampoo Brands for All Hair Types

A natural dry shampoo that actually works?

You’re probably used to washing your hair every day. But did you know you can go at least two or three days between washes?

Depending on your hair texture, oil level, and whether or not your hair is treated/dyed, you can get away with washing your hair only a few times a week.

This is great in three ways: 

  • You save water
  • You save on shampoo and conditioners
  • You nourish your hair with natural skin oils

Before we continue, I want to let you know that dry shampoo usually comes in spray or powder form, just in case no-wash days are new to you, too. Moreover, a natural dry shampoo typically uses skin-safe and non-harmful ingredients like vegan, plant-based powders. Lastly, brands that go beyond will use recyclable containers and/or eco-friendly packaging. 

Keeping these factors in mind, I’ve done the work and researched the best natural dry shampoos on the market.

Let’s take a look at 15 of my favorite picks and see why you should give them a try.

1. Rahua – Voluminous Dry Shampoo

Rahua – Voluminous Dry Shampoo (32$)

Rahua was founded by New York hair stylist Fabian Lliguin when an indigenous Amazon tribe bestowed him with rahua oil. This centuries-old secret to radiant, nourished hair is now produced sustainably by more than 500 families in the Amazon for the Rahua brand. 

Rahua’s powder dry shampoo is completely vegan and is made of plant-based ingredients like cassava, cosmetic clay, and organic star anise. The cassava provides volume and texture while the clay traps dirt and excess oil. Lastly, the organic star anise leaves your hair smelling pleasantly herbal and keeps bacteria away. Lucky for you, this natural dry shampoo is compatible with all hair types

As for packaging, their containers are made with recyclable #1 PET plastic. Wondering where all this plastic goes after use? You’ll be glad to know that these containers are repurposed for fabrics, public benches, and more.

2. Fat and The Moon – All Natural/Organic Lavender & Cocoa Dry Shampoo

The brand Fat and The Moon was founded by Rachel Budde. She believes in handmade, toxic-free self-care products that benefit both clients and the planet. Their motto is all about healing and the connections between user and product, producer and resources, and user and self-empowerment. 

This vegan powder shampoo features sweet-smelling cocoa powder for color.  Furthermore, kaolin clay and arrow powder remove excess oil. Lastly, lavender and sage essential oils provide another layer of natural fragrance and skin-soothing properties. This shampoo seems to work for all hair types.

One of Fat and The Moon’s main principles is minimizing packaging and utilizing reusable or recyclable containers. They take extra care to make sure they don’t use any new plastics for their products. For their dry shampoo, Fat and The Moon uses recyclable cardboard and  plastic tops.

3. Lulu Organics® – Lavender + Clary Sage Hair Powder

Lulu Organics®Lavender + Clary Sage Hair Powder (28$)

Founded by Linda “Lulu” Aldredge, this organic beauty product company promotes safe products with wholesome, natural ingredients. Lulu began crafting beauty products on her own and was in the search of simple beauty products with no harmful additives. When she realized she would need to fill this hole in the beauty industry, Lulu Organics was born.

Their shampoo powder is vegan and safe even for children. Natural ingredients include organic corn starch, clay, baking soda, organic horsetail powder, and various essential oils. Lavender’s calming scent is balanced by stimulating clary sage. Lastly, this powder gives your hair a little more volume as it traps excess oil. This powder is suitable for both light and dark hair.

Are you wondering if their packaging is as natural as their ingredients? Yes! This powder shampoo comes in a biodegradable corn starch-based tube.

4. Handmade Heroes – Drop Dead Gorgeous Dry Shampoo

Handmade Heroes Drop Dead Gorgeous Dry Shampoo (15.90$)

With Handmade Heroes products, you never have to wonder whether or not your shampoo was tested on animals or if the ingredients are safe. This Singapore-based company headed by Lynsey Lim focuses on natural, preservative-free products. The result? Shampoos, lotions, and scrubs that are gentle on even the most sensitive skin. Their products contain zero parabens, alcohols, or animal products.

Handmade Heroes’ dry shampoo is a vegan powder featuring bamboo that deodorizes and peppermint that makes you feel clean.  Another great thing about this shampoo is there are options for light or medium to dark hair. The basic ingredients are essentially the same: kaolin clay, rice powder, charcoal, cocoa powder, and essential oils. One key difference is that the darker shampoo contains peppermint oil and eucalyptus leaf oil. 

This shampoo, like the rest of their neatly-packaged products, is available in a BPA-free bottle with a screw top. Unfortunately, I found no information on whether or not their outside packaging is recyclable, but feel free to read more about their products here.

5. Natural Dry Shampoo Chagrin Valley Soap – 4 Assorted Dry Shampoos

Natural Dry Shampoo Chagrin Valley Soap4 Assorted Dry Shampoos (18.50$)

Chagrin Valley Soap began when Ida Friedman Kasdan realized that many soap makers who claim they use natural ingredients actually still use synthetic fragrances and coloring. With a background in science and a love for learning, she started making all-natural soaps as a hobby in 2001. Today, the family-run company delivers all-natural products to over 80 countries. 

All of the dry shampoos from Chagrin Valley Soap are vegan. Furthermore, you can choose from two different shampoos that are available for both light and dark hair: citrus mint or lavender rosemary. Each powder shampoo uses organic tapioca flour as the base and is then infused with organic essential oils for a natural scent. For darker hair, cocoa powder helps the shampoo blend into your hair without leaving a white cast. 

But that’s not all. If you have fur babies, I have good news: they have dry shampoo for dogs. I repeat, they have dry shampoo for dogs! The shampoo contains organic arrowroot powder, plantain, and essential oils to help keep your dog clean between baths.

The powder comes in a recyclable cardboard tube and is shipped in USPS-approved, sustainably-sourced paper boxes. 

6. Acure Dry Shampoo – Rosemary & Peppermint

Acure Dry ShampooRosemary & Peppermint (9.99$)

Acure Organics is a company that brings you impressive products without all the bad stuff like sulfates or unnecessary minerals. This means each beauty product they sell contains only the highest quality ingredients chosen for specific, beneficial reasons. 

For instance, their dry powder shampoo highlights the oil-absorbing qualities of corn starch and kaolin clay. Furthermore, rosemary oil encourages hair growth while peppermint makes your hair feel extra clean. Choose from a bottle for all hair types or one specifically for dark hair, which is blended with cocoa powder. 

This natural dry shampoo is available in a recyclable bottle with a sifter cap for easy application. However, there is no explicit information about their outside packaging on their website.

7. Kaia Naturals – Overnight Dry Shampoo

Kaia NaturalsOvernight Dry Shampoo (32$)

Beauty industry expert Mary Futher created kaia naturals to provide clean, deluxe products that remove toxins from your body. They’re partners with Credo Beauty Stores, which means they meet the strict Credo Clean Standard. In a nutshell, this standard holds companies accountable to make sustainable, skin-safe products. 

So what makes their overnight vegan powder shampoo so efficient? The superstar ingredients are activated charcoal and a blend of time-activated deodorizers that work as you get your beauty rest. When you wake up in the morning, your hair will feel fresh and smell like alluring Japanese Camellia. This aerosol powder spray is compatible with all hair types (including color-treated hair) and you can choose between a blonde or brunette color. 

Kaia naturals’ dry shampoo comes in an aerosol can and a plastic dispenser. These parts are usually recyclable, but it might depend on recycling rules in your city. The can also comes in a small recyclable box.

8. VERB – Gentle Cleanse + Light Volume Dry Shampoo 

VERB is a collective of millennial women who make great quality products at fair prices. Their collection of hair products is inspired by the city of Austin–it’s simple, yet extremely functional. Similarly, their headquarters in New York emulates the idea behind Verb: dynamic and ground-breaking. And their products definitely reflect their no-frill attitude.

If you don’t believe me, check out their vegan powder shampoo. Essential ingredients include glycerine to prevent dryness, super fruit antioxidants to remove free-radicals, and tapioca starch to keep oil at bay. For maximum impact, this shampoo also adds much-needed volume to unwashed hair. The powder is suitable for all hair types and textures, including wavy and thick hair. 

Powder shampoo can be tricky to apply, but with the ergonomic squeeze bottle, spreading it onto your roots has never been easier. All of their packaging is recyclable.

9. Living Proof – Perfect hair Day™ Dry Shampoo

Living ProofPerfect hair Day™ Dry Shampoo (20$)

Living Proof is a team of biotech scientists and stylists who came together to change the beauty industry. They first focused on silicone-free products that were crafted carefully at the Massachusetts Institute of Technology. Today, Living Proof continues to give us award-winning quality products.

Take their Perfect hair Day™dry shampoo, for example. It uses odor-fighting powders like rice starch and naturally derived fragrances like grapefruit peel oil for scent. This vegan shampoo contains no parabens, silicones, or phthalates, making it safe for all hair types and color-treated hair.

As for their packaging, I discovered something neat! They’ve partnered with TerraCycle® to help clients recycle their empty hair product containers. This is so important, especially for aerosol cans that usually just get tossed in the trash can. To participate in the program, sign up through their website and there, you can print out shipping labels to send to TerraCycle®. You’ll get reward points that you can donate to a non-profit or school

10. Briogeo – Scalp Revival Charcoal + Biotin Dry Shampoo

Briogeo, roughly, means vibrant Earth. Nancy Twine formed Briogeo in New York City when she saw that the supposedly natural hair products she was buying were actually not up to par. So Briogeo reflects New York’s lively spirit, the company’s artful packaging, and the natural ingredients used in their collections.

Their vegan powder shampoo utilizes Binchotan charcoal to remove buildup and keep your head clean. Clay and natural starches absorb oil so you can say goodbye to greasy hair. One unique ingredient I found is witch hazel. It’s commonly used to fight inflammation, but when used in dry shampoo, it restores your scalp’s natural oil levels. Finally, biotin keeps your hair strong and healthy. This shampoo is suitable for oily hair and safe for treated hair

Aside from sulfate-free formulas, Briogeo  uses sustainable packaging. Their bottles, like the dry shampoo container, are partly made of post consumer recycled plastic. These bottles are then recycled to make new Briogeo  bottles so no new plastic is made in the process. 

11. tarte – Hair Goals Dry Shampoo

tarte Hair Goals Dry Shampoo (19$)

Tarte is composed of trailblazers who wanted to (and did!) change the beauty industry. They create eco-friendly personal care products that work. That’s why they use natural ingredients that perform just as well or better than their synthetic counterparts.

Of course, this applies to all their products, including their hair care line. You probably know tarte from their wildly popular makeup collections, but frankly, their hair products are just as good. Their vegan shampoo spray highlights natural rice bran wax and cellulose for their volumizing powers. This natural dry shampoo doesn’t use sulfates like many drugstore brands, which means it’s safe for your skin, and it doesn’t dry out your hair.

The container is recyclable, but make sure to double check with your city’s recycling regulations for specific rules around aerosol cans. 

12. Together Beauty  – Va Va Boom Dry Shampoo and Styling Paste

Together Beauty  – Va Va Boom Dry Shampoo (24$)

Sam Brocate founded Together Beauty using his background in aromatherapy to make all-natural beauty products. His collection is heavily influenced by the idea of “togetherness,” so expect well-balanced products that deliver a positive impact.

For the Va Va Voom dry shampoo and styling paste, Sam used zeolite powder to trap excess oil, bamboo powder to give your hair a little shine, and carnauba wax to style your hair. Other naturally derived ingredients used are castor seed oil and shea butter. This vegan shampoo does not use parabens, sulfates, or synthetic fragrances. If you’re looking for a 2-in-1 styling paste and dry shampoo, this is your best bet. Lucky for you, it’s compatible with all hair types.

Unfortunately, I could not find information about their packaging, no matter how hard I searched. The shampoo itself comes in a shallow, plastic jar.

13. Klorane – Dry Shampoo with Oat Milk

Klorane is a French company that delivers plant-based products globally. This company has been around for more than 50 years, which proves just how much they’ve succeeded at bringing natural beauty products to countless customers. Klorane was founded by Pierre Fabre, a pharmacist who wanted to share plants’ healing powers

Instead of harsh dry shampoos, consider Klorane’s vegan powder shampoo. Organic oat milk soothes your scalp while corn and rice starch gently cleanse your hair. Additionally, silica and microspheres absorb dirt, excess oil, and odors. These plant-based ingredients not only clean your hair, but give it a lift and texture. This shampoo works with any hair type and chemically-treated hair.

The fine powder comes out in an aerosol spray can with a plastic lid for protection. All of their packaging is recycled and recyclable

14. Ouai – Dry Shampoo Foam

Ouai Dry Shampoo Foam (24$)

Jen Atkin created OUAI to make luxury hair products more affordable. Along with easy DIY hair tutorials and beauty box subscriptions, OUAI is helping women everywhere achieve Instagram-worthy hair goals. One of Jen’s goals is to guide women in perfecting runway-quality looks for all women.

OUAI’s dry shampoo foam features two key ingredients: diatomaceous Earth, and panthenol. Diatomaceous Earth is a rock that’s ground into fine powder and used for a variety of household purposes. It’s used as toothpaste, natural supplement, and even as potting soil. In shampoo, it keeps unwanted moisture away to give your hair a clean, matte effect. That’s why this vegan shampoo is a favorite among oily hair types: it makes your hair look freshly washed without leaving product residue.

All the products from OUAI are packaged in minimalist containers and packaging, but alas, I could not find information on their recycling regulations.

15. R+Co – Death Valley Dry Shampoo

Last, but not the least, let’s talk about R+Co. Howard McLaren teamed up with hairdressers, salon stylists, and advisors to elevate hair products on an aesthetic and physical level. Streamlined containers, visually-appealing photograph labels, and high quality ingredients make R+Co an admirable company.

All of their products are vegan, sulfate-free, and color-safe. This goes for their Death Valley dry shampoo, which comes in an aerosol spray form. Nourishing ingredients like vitamin E and pro-vitamin B5 make your hair stronger while giving it texture. Moreover, Brazilian rice protein keeps your hair from drying out while silica gets rid of excess oil. And it smells as good as it works! Bergamot, wild fig, cyclamen, lotus flower, cedarwood, and tonka beans make your hair smell like a lush garden–what a perk!

Again, because this shampoo is packaged in an aerosol can, recycling rules may differ depending on your area. Fortunately, in most American states, you can recycle these cans in your regular recycling bin.

Now that we’ve covered the top 15 best dry shampoos, I just have one favor to ask: Let me know which brand worked best for you and why

Leave a comment here! I look forward to hearing from you and your clean, healthy hair.

Is Clinique Cruelty Free?

Is Clinique Cruelty Free? Clinique is not cruelty-free. While they don’t conduct their own animal testing or permit third parties to do it for them, their policy clearly states that there is one exception: “except when required by law.”

When they’re in control, they test their products in clinical tests, taking advantage of volunteer panels that step up to keep the animals safe. But in other markets where animal testing is required by law, like mainland China, they’ve signed off on the use of animal testing.

Simply put, a company can’t ever be called cruelty-free if they sell in places where animal testing is required by law. Clinique is owned by Estee Lauder, which overall takes the stance that they support alternatives to animal testing whenever they can, just not to the point of pulling their products from places where animal testing is legally mandatory.

One of their most popular products is their foundation. It comes as just a solo foundation, foundation plus concealer, or foundation with SPF in it. Two of their other more popular products are the eye cream and the chubby sticks.

But never fear, Clinique is not the only place to get these high-quality and versatile makeup options! Too Faced and Smashbox put out similar options to their foundations that seem to be just as popular and are completely cruelty-free. The Born This Way foundation and Skin Hydrating foundation are excellent alternatives if you’re a fan of the ones put out by Clinique.

Smashbox Studio Skin Hydrating Foundation (29.26$)

If you’re looking for eye cream, try out the Maracuja C-brighter eye treatment from Tarte; and if you’re looking for chubby sticks that are just as good but aren’t tested on animals, try Tarte’s LipSurgence Skintuitive lip tint. When you’re looking at cruelty-free cosmetics as alternatives to traditional cosmetics, you can’t go wrong with companies like Too Faced, Smashbox, and Tarte.

Maracuja C-Brighter Eye Treatment (42$)

Here are some other excellent alternatives for anyone who is looking to make the switch from traditional beauty and cosmetics products to cruelty-free ones, but isn’t sure where to start:

With more and more consumers increasing the demand for cruelty-free products, big beauty companies are getting sneaky with their labels. Cruelty-free claims or packages including phrases like “not tested on animals” aren’t regulated by any major organization.

What does this mean for you? Unfortunately, it means that your favorite beauty, bath, and cosmetics companies that claim to be cruelty-free on their packaging may not really be cruelty-free, after all. Companies can put these claims on their packages even if the products or the component ingredients were tested on animals.

But wait, before you start panic-checking everything in your bathroom drawer, let me tell you something: it’s incredibly easy to find out if something is cruelty-free, or if the company is just unethical. First, search for the company on or The Leaping Bunny’s cruelty-free company list to get more information.

If you don’t see them on either list, don’t panic yet. Google search the company and their cruelty-free status. For example, before reading this article, if you wanted to know if Clinique was cruelty-free, you’d search “is Clinique cruelty-free?” and see what comes up. There are a few legitimate reasons they may not be Leaping Bunny or Peta’s list yet, like very recently making the switch to cruelty-free policies.

When all else fails, you know you can count on any of the cruelty-free companies listed in this article, as they are confirmed to be completely cruelty-free already. Along with hundreds of other forward-thinking companies, these cruelty-free brands understand what we’re looking for and they’re making it easier for us to get it.

As if that’s not enough, research in this area has also shown that cruelty-free products are typically better for consumers, too. Companies that care about creating cruelty-free products are much more likely to care about the people that are using them and as a result, they’re much more careful about the ingredients that go into the products.

Simply put, cruelty-free products are almost always made with fewer chemicals, dyes, and synthetics, and more wholesome ingredients. These swaps can include ingredients like plant-based ones that are overflowing with vitamins, minerals, and antioxidants that your body not only enjoys but also needs.

This makes them better for you and your skin, especially if you have particularly sensitive skin. While you’re using your products that you know haven’t been tested on innocent animals, you can also feel good about the fact that they’re far less likely to cause you to break out, lead to an allergic reaction, or get rashy, flaky, or itchy.

Turns out, cruelty-free products are the better choice for a whole bunch of different reasons. For one, we know that animal testing isn’t necessary anymore, so why are we allowing some companies to get away with it? If we stop buying their products, they’ll have to make the switch to keep from becoming irrelevant.

But for numbers two, three, and four: cruelty-free products are better for your health and skin, they’re much more budget-friendly than most people believe, and they help us make more mindful shopping choices. We have the right, and some would say the obligation, to challenge major corporations when they’re making decisions that we don’t feel comfortable supporting.

With nothing to lose and countless benefits to gain, switching to cruelty-free products just makes sense. Now is the time to be conscious of the choices we’re making and how these choices affect the innocent creatures of the world that can’t speak for themselves. Decide what you want in this life and accept nothing less.

We hope you learned everything you needed to make more informed decisions and become happy, cruelty-free shoppers with us! We’re proud of how far we’ve all come and we’re excited to see what the future holds. One day, all beauty and cosmetics companies will be completely cruelty-free, and we’ll be proud to say that we were a part of this beautiful movement; we did this together.

Cruelty Free Toothpaste: 15 Brands That I Tested

Cruelty free toothpaste: check out these 15 brands that I tried.

We’ve all been there. You’ve followed the news reports, and you’re in tune with climate change, maybe you’re on a plant-based diet, or at the very least you’re aware of the big corporations to avoid. At the minimum you’re suspicious at the faintest hint of green washing in some of these wannabe eco-friendly companies out there.

You’ve gotten the reusable totes, the metal straws, and swapped Forever 21 for your local thrift store, and if not that your favorite Depop seller. Maybe you’ve even cut down on your single use plastic, invested in a safety razor, shampoo bars, and ditched your plastic-on-plastic toothbrush for a bamboo one.

Have you gotten this far, and don’t know where to turn next? Are you ready to go to the next level of low waste living, something that you haven’t seen before?

Well,  today I present you with a common household item you might not have thought about too much before, but is nevertheless equally important as any other zero waste alternative seen popularized by influencers and social media. 

I’m talking about toothpaste. No, it’s not the most glamorous – it’s not a shiney new Hydroflask, or a luxe refillable lipstick, but it’s not to be underestimated.

We brush our teeth every morning, and every night.

Or, think about it this way: we begin and end every single day with this little hygienic habit. Shouldn’t we treat brushing our teeth as an important self-care ritual as any other we read about on our favorite beauty and lifestyle blogs? Shouldn’t we consider the unethical, unsustainable practices that go into creating this product, just like we’ve cast out plastic bottles and paper towels?

It’s definitely no less a sensory experience as a meticulously crafted bowl of fragrant oatmeal, garnished with cinnamon, sliced fruit and almond slivers. Think about the icy chill on your tongue after you brush your teeth, how the sensation seems to splash you awake faster than a cup of coffee first thing in the morning?  What about your carefully chosen face wash, toners and lotions you apply nightly, with their light fragrances and soothing coolness against your skin? Think about how fresh and thoroughly cleaned you feel after also finishing off with your dental hygiene. Toothpaste can be such an under appreciated and, dare I say, unloved part of these routines we live by.

And just the same as we keep an eye out for sustainably sourced and cruelty free cosmetics and culinary goods, we should keep a look out for toothpastes that do the same.

Think about it. This is a product you use every day of your life, and yet we devote relatively little time thinking or talking about the way we consume it. I don’t think I’m the only one who’s neglected to devote much time pondering toothpaste, but the fact is we can ignore this twice daily habit no longer.  More than make-up and beauty products, toothpaste may be even more essential to put a magnifying glass to where animal cruelty and sustainability practices are concerned, considering this is a product we use across gender, racial, age, and class divides. That adds up to 400 million tubes of toothpaste that go to landfills annually, in the United States alone. Think about the millions of animals used to test these toothpastes, internationally. 

Today we’ll go over our fifteen very favorite vegan toothpaste options. If you’re anything like me when I first started this challenge to myself, you’ll be surprised just how many options there are, since these 15 toothpastes are really just the tip of the iceberg.

These 15 toothpastes prove that effective, high quality dental care can be found without animal testing or biproducts. I’d argue that many of these are even more effective than your mainstream toothpaste options.

By the end of this list you’ll be equally convinced sustainable, cruelty-free dental hygiene is the wave to catch in 2020.

Here is my list of 15 cruelty free toothpastes

1. David’s Premium Natural Toothpaste

Davids Plastic Free Toothpaste (9.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:  Yes, all the packaging, tubes and caps included, is recyclable.

Just looking at this packaging fills me with tranquility. I know I can’t be the only one who looks at that dove gray and white tube, with it’s san-serif lettering and sleek Danish design, and is immediately transported into a cool, white tiled spa, with the damply fragrant mist of a diffuser undulating over my face. Something with lavender and tea tree oil. There’s definitely a tasteful floral arrangement somewhere in there, or the leafy overhang of a Monstera or fig tree. Figuratively, I’m wearing a white terrycloth robe, clay mask, cucumber slices, and freshly painted toe nails.
This is the toothpaste for the aspiring influencer, to match your sleekly minimalist aesthetic, all while supporting a totally vegan, cruelty free and ethically produced company. David’s philosophy also partially entails keeping materials and production in the United States, which further helps sustain our job market

I’m a big fan of charcoal in my tooth products, due to its detoxifying properties, and this one is no exception. This also comes in a completely metal tube, so it’s easy to recycle – especially easy because each toothpaste tube comes with a key used to help dispense every last drop of product.

2. Hello Activated Charcoal Toothpaste

Hello Oral Care Activated Charcoal Toothpaste (4.82$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard plastic laminate that isn’t easy to recycle.

This is one of the first brands I tried before I ever concerned myself with sustainable and cruelty free options at home since you can get this brand just about anywhere you can buy toothpaste these days – Target, your local grocery chain, or Amazon (as we’ve linked above). Hello’s toothpaste is an obvious choice if you’re looking for something accessible.

More than that however, hello toothpaste seriously works, using the powerful, botanical cleansing properties of coconut oil and charcoal. If you’ve never tried a toothpaste free of detergents and foaming agents, I suggest you start here. This is a great place to start with organic ingredients in your oral hygiene.

You can get hello toothpastes in acai berry and dragon fruit flavors, in addition to my personal favorite, fresh mint.

Hello is one radically transparent company to boot. Seriously, if you have any doubts, take it up directly with company founder, Craig Dubinsky: you can find a link to his Skype right on their website.

3. Marvis Toothpaste

Marvis Ginger Mint Toothpaste (10.34$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

Okay, I know what you’re thinking: “But what about my aspirations of having the chicest, most intentionally-designed, Architectural-Digest masterpiece of a bathroom? Packaging matters!” And I hear you, and I feel you.. You are valid. Without compromising on cruelty free ethics, Marvis proves that even brushing your teeth can be a luxurious experience. This Italian cult favorite is absolutely worth the hype and then some, with an array of boutique-worthy flavors, and rich texture. Let’s not forget either, than this brand is 100% vegan and cruelty free.

Aside from that, however, we can’t ignore the package design. To start with the label and entire product design is a interior decorator’s dream come true – a mix of retro and modern, minimalism and flourishing artwork and lettering. This little product is sure to spruce up the grimiest of sink counters. Seriously though, check out their website for a full gallery of art inspired by their eye-catching branding.

One of my favorite things about this brand is the array of unique flavors available, from jasmine to classic mint. My personal recommendation has to go to  Ginger Mint.

4. Tom’s of Maine

Tom’s of Maine Whitening Toothpaste Peppermint  (4.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:Yes, the tube and paper carton are recyclable.

If you’re making your first foray into cruelty free and sustainable health and wellness brands, this is one you’ve definitely seen before, but maybe not tried just yet. This is an excellent toothpaste to start with for the complete novice, with a super strong, super minty flavor, and the smooth texture we all know and love from your Crest’s and Colgate’s. Despite the fact you can find it anywhere you get your other drugstore essentials and household items, this is a company that holds its ethics front and center: you’ll find that 10% of their product sales goes to nonprofit organizations that support health, education, and protecting the planet. You can feel safe in supporting this legendary eco-conscious brand with that glowing B Corp Certification we should all look out for.

Or if you’re like me, and you’ve picked it up at Trader Joe’s or Whole Foods when you’re in a pinch, but without real intention – consider revisiting this gem. This is such a commonly found vegan and cruelty free toothpaste option for a reason: it gives your teeth a serious cleaning.

5. Dr. Bronner’s All-One Toothpaste

Dr. Bronner’s – All-One Toothpaste Peppermint (6.49$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:Yes, the tube, cap, and carton are all made from sugar-cane based bioplastics.

Imagine what it would be like if Dr. Bronner’s could just make a product for every humanly possible need? They already make everyone’s favorite all purpose castile soap, chapstick, hand sanitizer, and bar soap. Why not everything else?

Well, now you can also own their toothpaste, which is indeed vegan and cruelty free. This toothpaste is what you dream about when you dream about a sustainable product for your health – simple and clean ingredients, with a company dedicated to fair labor and ecology practices. There’s no way to go wrong if you pick this toothpaste.

Also, you may notice a theme in this list, and that is packaging. But who doesn’t love Dr. Bronner’s labels, the bold blue backdrop and about a mile of rhapsodizing on cleanliness, Mother Earth, and collective action?  They’ve smartly carried this theme over to their toothpaste.

 I love how intensely minty their peppermint toothpaste is, leaving my mouth feeling cleaner than your standard toothpaste options. Like a number of these other toothpastes, Dr. Bronner’s is great for sensitive teeth, since its ingredients are incredibly gentle yet incredibly effective. Additionally it has a thick texture, which I personally prefer over some other organic toothpastes, that have a looser texture. This toothpaste also comes in Clove and Cinnamon flavors, if you’re feeling spicy.

Their sugarcane bioplastic packaging is also not to be taken lightly. Toothpaste tubes are typically a major source of waste, and Dr. Bronner’s has supplied a major innovation to the plastic crisis with this offering.

6. Desert Essence Tea Tree Oil Toothpaste

Desert Essence Toothpaste – Mint (5.03$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: Yes, all the packaging, tubes and caps included, is recyclable.

If you’ve ever shopped at Whole Foods then you should be familiar with Desert Essence. However you might only know them for their oils and skincare products. Not only is this eco-conscious company as a whole vegan and cruelty free, this toothpaste is also B Corp certified, Non GMO and Gluten free! This toothpaste is what Zero Waste  dreams are made of.

 I love this toothpaste, there’s no two ways about it. It has a wonderful creamy texture, and a refreshing minty taste that is bracing but not at all harsh. Despite the fact that this toothpaste contains neither fluoride or SLS, it still foams subtly while you brush – which is great when you feel nostalgic for those synthetic foaming agents you find in non-sustainable toothpaste brands.

Tea tree oil has natural antibacterial properties, and makes the ideal base for toothpaste because of this. I’m also a huge fan of the slightly unusual mint flavor that tea tree offers as a natural additive, aside from its potent health benefits.

7. Nature’s Gate Natural Toothpaste

Natures Gate Toothpaste (6.79$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: Yes, all the packaging, tubes and caps included, is recyclable.

This is another brand that is maybe best known for their body lotions and shampoos, but should be on the map in equal part due to their very smile-inducing toothpaste. Nature’s Gate proves you don’t have to sacrifice quality or big bucks if you want to support an ethical and cruelty free company, at around five bucks a pop. This is a company you know you can trust, for any skeptics out there, reading this article. Not only is Nature’s Gate legitimately Carbon Neutral Certified (!!!) but they also have made significant contributions to fight water poverty, as an ode to their original product inspiration: rainwater.

Nature’s Gate produces two flavors, mint and anise. I have to urge you to pick anise, even though I know most of you will reach for the mint.  I promise the delicate, sweetness of Anise is sure to make brushing your teeth the best part of your day, and an altogether sensorially lavish experience.

8. Jason Simply Coconut Refreshing Toothpaste

JASON Refreshing Toothpaste Coconut Eucalyptus (4.19$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

I knew when I saw Jason made a cruelty-free toothpaste that wouldn’t be disappointed and I was certainly right to guess as much. Jason is a great company to keep on your radar, with a commitment to gentle and organic products, as well as ongoing non-profit work to provide education to girls on an international level. 

 If you’re familiar with the coconut oil pulling method for keeping your teeth squeaky clean then you’ll know why coconut is the ideal base for any teeth cleaning products. If you’re not familiar, coconut oil helps pull bacteria and plaque from your teeth, which is exactly what you want your toothpaste to do. A pretty genius move on Jason’s part!

 Combined with Eucalyptus and tea tree oil, your pearly whites are left, well… pearly white! The blend of minty herbs also makes for a fresh and original flavor profile that I’m honestly obsessed with.

9. Burt’s Bees Purely White Toothpaste

BURTS BEES Toothpaste (4.76$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?:  Yes, all the packaging, tubes and caps included, is recyclable.

Where would we be today without Burt’s Bees? Nevermind, I don’t want to imagine what kind of dystopian reality that would entail – yikes.  Burt’s Bees is a cornerstone in the organic beauty and health industry, and for good reason. You’ve sampled their chapsticks and balms, but what about their toothpaste? After trying it out, this goes in my top five of all their products I’ve tried, with its A+ flavor and texture.  Even better, their packaging is completely recyclable, cap, tube, and all – that’s right, you can drop your empty packaging into the mail, and they take care of it for you via their terracycling program.

Their company website is also one of the most transparent in green health and beauty, with detailed information on sourcing ingredients, how to responsibly recycle packaging, company history, and how Burt’s Bees makes philanthropic contributions (check out their many charitable partnerships listed on their site!). It really makes you realize why this is such a beloved organic beauty and wellness company.

10. Weleda Natural Salt Toothpaste

Weleda Natural Salt Toothpaste (11.08$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable?: Yes, their packaging is entirely recyclable.

Do you also struggle with sensitive teeth and gums? Because this is the one for you. Without the use of harsh chemicals, or the nastiness of animal testing, actually helps sores and inflammation heal with soothing blackthorn flower and myrrh extracts.This toothpaste is seriously divine on sore gums and aching teeth – trust me, try it now, and you’ll thank me later.

 You might be a little bit more familiar with Weleda’s iconic dry skin-saving and wintertime essential, Skin Food, but now it’s time they earned some recognition for a completely different product. This is the perfect dental-health counterpart to their deeply soothing moisturizers.

Check out their terracycle program to see how you can recycle their plastic and aluminum packaging alike here. This company doesn’t mess around when it comes to reducing their footprint and transparency with their labor practices, besides their vegan formulations. For those reasons alone, this toothpaste deserves your interest.

11. Kiss My Face Triple Action Gel Toothpaste

Kiss My Face Triple Action Gel Toothpaste (5.59$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Maybe
  • Is the packaging recyclable?: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

If you’ve been following sustainable health and beauty but are unfamiliar with Kiss My Face, you just might have been living under a rock. These guys have been making 100% cruelty free products for over 35 years – as in, they’ve been doing it way before it was cool.  If you’ve never tried their products, this is the one you can’t pass up.

This Triple Action Gel is based in Aloe Vera, known best for its post-sun burn application. But did you know Aloe Vera also contains antioxidant properties? These properties can really help in fighting tooth decay and bacteria. If you think Aloe Vera feels good on fried pink cheeks, imagine how good it feels on your aching gums. Ahh! I feel nice and cool just thinking about it.

Furthermore, you might be happy to know that all of their products come packaged in totally post-consumer recycled material, paper and plastic alike.

12. Dr. Sheffield’s Certified Natural Toothpaste

Dr. Sheffield’s Certified Natural Toothpaste (12.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable: Yes, the packaging is made from 100% aluminum.

Are you ready for a little lesson in toothpaste history? Then keep reading: Dr. Washington W. Sheffield, a respected dental surgeon, developed the very first toothpaste in 1870. Later on his son, Dr. Lucius T. Sheffield patented the very first tube for toothpaste. Fast forward over 100 years, all the way to 2015 when his original recipe book was rediscovered as a priceless artifact of historical, organic dental care. After two years of research, development, and adjustments made to modernize the recipe, in 2017 Dr. Sheffield’s Certified Natural Toothpaste was released once more.

This toothpaste lives up to its long  legacy, giving a deep clean that still adheres its NPA certification – meaning even though it uses completely natural, biodegradable ingredients, without the use of harmful chemicals or animal testing. Needless to say, Dr. Sheffield’s is a dentist to be trusted. Plus, who can say no to that super cute packaging? Definitely not me!

13. SprinJene Natural Toothpaste

Fluoride Free Toothpaste (11.98$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

SprinJene has one of the most unique formulations on this list, and it’s hard to beat, with the addition of one powerful ingredient: black seed oil. This little natural wonder has been closely researched in recent years, showing that it’s packed with cancer-fighting compounds and helped cell regeneration. Meaning, it’s great for oral hygiene. More than that, black seed oil has been seen to aid with heart health, asthma, and allergies. Not many toothpastes come with this potent supplement, but SprinJene makes me think they should. 

If that’s not impressive enough, SprinJene has one of my favorite mint flavors on this list, one that’s invigorating without blasting your tastebuds to smithereens – that’s a tricky balance to strike with toothpaste, as I’m sure you can agree.

Furthermore, this toothpaste also compliments Halal and Kosher diet practices, on top of being cruelty free and vegan, so no matter your diet, you have a cruelty free toothpaste that has your back.

14. Cali White Toothpaste

  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: Yes
  • Is the packaging recyclable: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

If you have any doubts that a vegan and cruelty-free product exists that can also white your teeth, look no further on this list. This is the #1 Best Seller in Teeth Whitening Products on Amazon, and it achieves that without harsh detergents, bleaches, or even fluoride. This beats out bigger, household name brands, which just goes to show this brand is more than worth a try, even if you’re not vegan or living a sustainable lifestyle (which maybe you should be, if you’ve read this far!). Take a look at the glowing reviews on amazon if you don’t believe me.

This is the silk pillow of teeth whitening toothpaste, with a serene, cool flavor, and a smooth satiny texture. Cali White is a great alternative to harsh whitening products, using the combined powers of coconut oil and charcoal. This is a union that has proven time and again to be incredibly compelling; this isn’t my first charcoal and coconut toothpaste I’ve tried, but it may be my last.

15. Himalaya Botanique Complete Care Toothpaste

Himalaya Complete Care Toothpaste (5.99$)
  • Cruelty free: Yes
  • Organic: Yes
  • Palm oil free: No
  • Is the packaging recyclable: The cardboard box the toothpaste comes in is recyclable, however the toothpaste tube itself is made from a standard metal and plastic laminate that isn’t easy to recycle.

Last but certainly not least is Himalaya Botanique’s Complete Care, a brand you may not be aware of already. This is also another formula with quite a history.  In fact, you could say ancient history. Using the power of Ayurvedic medicine, through a special herb blend, called triphala, Himalaya Botanique fights inflammation and infection. Triphala, a triplet of fruit seeds, is a formula developed over thousands of years, through millennia of medicinal application. If you’re skeptical about newer formulations, this one should quell any nonbelievers; it’s nothing if not thoroughly, and completely tested.

With the added teeth-whitening benefit of pomegranate, the herbal blend and peppermint flavoring makes brushing your teeth a surprisingly sensual affair. Aside from the other benefits, this may be one of my favorite flavor compositions of the toothpastes I tried.


All right, let’s do a  quick recap: not only do sustainable and cruelty free options for toothpaste exist, but there are a lot of benefits you won’t find in traditional dental products. Picking a sustainable, vegan toothpaste shouldn’t mean a choice between ethics and tooth health – and guess what? Now we all know it’s not.

In fact, now that I’ve tried countless (trust me there were quite a few that didn’t make the cut! You think fifteen toothpastes is a lot…) cruelty free toothpaste options, I’m never going back. Why would anyone? I mean, really, consider the amount of detergents, dyes, synthetic fragrances, inhumane animal testing, cruel labor conditions and that horrible plastic laminate packaging – all of that goes into just a single tube of your mainstream toothpaste option! No, I think I’ll stick one of these toothpaste’s that has committed to cruelty free manufacturing, thank you very much. 

Besides all that, these oral hygiene options honestly were all much more enjoyable to use than any others. These had the most pleasant flavor compositions, textures, and – you guys – the packaging. Seriously, Crest isn’t putting nearly as much intention behind their toothpaste tubes and cartons as any one of these brands. Call me superficial, but you can’t deny the truth.

If you’ve made it this far, I challenge you to join us in giving the peace sign to non-recyclable packaging and yucky chemicals, bleaches and agents. Instead, let’s embrace some dental hygiene that also embraces the planet – as well as our furry friends. Don’t let these non-sustainable products weigh on your mind or wallet any longer. And besides,  Animal Cruelty and unethical corporate practices are so 2019.

Have you tried any of these vegan and cruelty free toothpastes? Have any that we didn’t mention, that you’d like to shout out? Comment with your favorite below!